Hey!

This week, we're taking a look at Dickie Bush's account.

One of the best ways to improve your content on any platform is to find the people who are winning the most and see what they're doing.

So let's get into it!

Quick highlights:

• Followers: 155,516
• # of posts (last 30 days): 29
• Post types
  • Text: 0
  • Carousel: 8
  • Image: 19
  • Video: 2
  • Giveaway: 2
• Posts with link or comment-to-get CTAs: 26 (instant access to 5-step blueprint and 5 day crash course)

Best two posts (by likes):

1/ It's June 1st. Today is the perfect time to:

2/ I'm obsessed with Claude Design. I can't stop using it.

Insights and Takeaways

1/ Dickie includes media in every post. Some people profess text-only posts work. And they do, for some accounts. But for the majority of accounts, including some kind of media makes the posts perform better.

Side note: I've personally noticed the more "raw" types of media doing better than the highly polished types.

2/ His top performing posts aren't getting 1,000+ likes. Most get 60-200 likes. But he's stated that LinkedIn drives multi-seven figures of revenue every year as a marketing channel. Likes don't pay the bills.

3/ He CTAs in every post. It's a link to one of two lead magnets: 5-step ghostwriting blueprint or 5-day crash course. As I've stated before, links on LinkedIn posts don't negatively impact your reach.

(Although I still prefer comment to get CTAs because those have a positive impact on reach.)

4/ All of the hooks are optimized above-the-fold. He knows where the cutoff is and writes hooks that get people to click. The top post for the month is a good example. See how he ends at a colon "Today is the perfect day to:..." As a reader, you're expecting a list of things that are "perfect to do today."

5/ The two videos are both from podcasts. One upgrade I could see them making is following in Neil Patel's footsteps and adding an extra post per day. One being the typical image or carousel-based posts he's currently doing, and one being a curated video clip from a podcast, his IG, or his YouTube channel.

6/ He's got attribution locked in. Proper attribution is one of the hardest things with organic content, usually because people will consume content and ads on multiple platforms before taking an action. But it looks like he's got last-click attribution set up. You can see by clicking on his "Visit my website" or CTA links which gives you this in the URL:

See how it's tracking LI organic from Dickie?

This shows they've probably got monetization locked down.

And that's it.

Two questions for you:

1. Anything new or interesting you learned from this?
2. Who would you like me to cover next?

Best,

Matthew