Hey!

This week, we're taking a look at Nick Huber's account.

One of the best ways to improve your content on any platform is to find the people who are winning the most and see what they're doing.

So let's get into it!

Quick highlights:

• Followers: 83,771
• # of posts (last 30 days): 47
• Post types
  • Text: 37
  • Carousel: 0
  • Image: 0
  • Video: 10
  • Giveaway: 0
• Posts with link or comment-to-get CTAs: 0

Best two posts (by likes):

1/ I bought a storage facility in 2019.

2/ How people think networking works:

Insights and Takeaways

1. Nick's LinkedIn is clearly a secondary channel. His X has 5x the followers and he's stated that it's driven him millions of dollars. On LinkedIn, he doesn't even have his custom button setup. His features posts don't link to anywhere. Basically, I don't think he's doing much with the traffic he gets from LinkedIn, which imo is a mistake.
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2. Nevertheless, he has 83k followers. His content works. It drives traffic and interest, it just seems as if he's not pointing that anywhere right now. To be clear, that can be fine. He is growing his audience and more people (biz professionals) are finding out about him.
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3. He shares spiky POVs. You don't see those as much in the two best posts for the last 30 days, but he'll often say things like his post yesterday "more 20 and 25 year olds need to be thinking about getting married and having kids. If you aren't thinking about it at 25, it's unlikely you'll get it done by 30. Do it sooner!" Or talk about purple hair. And he'll occasionally ragebait on purpose. Whether you like it or not, it has certainly helped him grow on multiple platforms.
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4. He's leveraging a library of content. While I do think he could monetize from LinkedIn far better, it probably doesn't take much effort for him to win on LI for two reasons: (1) he has a big audience elsewhere and (2) he has a massive library of content his team can repurpose.
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5. He has high-ticket offers. Lastly, even if he only does get a few deals, they can be worth a lot of money to him. He takes investors for his self-storage business, and business customers for Somewhere and RE Cost Seg. Every customer that does come inbound is high-ticket. So his content becomes a profit center instead of a cost center.

Main takeaways for me:

• Build a library of content
• Identify my spiky POVs
• Do a way better job monetizing the traffic I get from LI

And that's it.

Two questions for you:

1. Anything new or interesting you learned from this?
2. Who would you like me to cover next?

Best,

Matthew