Over the past few days, I've been analyzing a unique LinkedIn account. In the early 2010s, this person build a Facebook page with over 200,000 followers. In 2015, they wrote the #1 marketing book on Amazon. Then in 2021, they built an Instagram account to 253,346 followers. They started taking LinkedIn seriously in 2025 and quickly went from 0 -> 10k followers (the leap most struggle to make). And 200-300k impressions weekly 🤯 Those impression levels are what I usually see for 100k+ person...
26 days ago • 2 min read
Hey! Today we're gonna take a look at Caleb Ralston's brand. He's' the "brand" guy. So we'll definitely learn a thing or two today. I did my research so let's start with a few interesting tidbits: He worked with Gary Vaynerchuck Then he helped blow up Alex and Leila Hormozi's personal brands He's now doing his own thing and went viral a few months ago with a 6-hour free course on how to build a brand Let's dig into some specifics: First, take a look at his search results His website shows up...
8 months ago • 3 min read
Hey - Matthew here! Real quick: I'm launching my second cohort of Inbound Sales Ninja next Monday. Click here if you want to be the first to hear about it. Today, I'm digging into a creator's account who you probably know. This guy: Samir from the Colin & Samir show. If you don't know who he is: He's interviewed Tim Ferriss, Mr Beast, Mark Zuckerberg, etc. He's got 1.5M YouTube subscribers 7 figure media business (split between YouTube and email) Assumed 7 figure education business (split...
9 months ago • 5 min read
Hey - Matthew here! Before I dive into today's email, wanted to remind you I'm hosting Inbound Sales Ninja in 2 weeks! It's a live, 4-week cohort teaching you the 80-20 of getting leads from LinkedIn. You can click here to join the VIP waitlist. I posted this on LinkedIn the other day and got some good feedback and opinions. So I'm going to expand on the idea in 3 ways: Fastest-to-slowest advertising methods Most effective to least effective advertising methods My personal sequencing of...
9 months ago • 4 min read
Hey there! This week's LinkedIn Lead Lab breakdown is going to be a little different. It's gonna be anonymous 👀 Why? Because I did the breakdown in private because a $300M CEO asked me for my advice. And there's a chance it leads to an engagement (and I don't share who I work with). With that said, I think you'll be able to get a lot out of this. Let's dive in, shall we? The CEO of a $300M+ company DM'd me asking for ideas to upgrade his LinkedIn Here's a screenshot of our conversation: And I...
9 months ago • 3 min read
Hey - Matthew here! This is my 3rd week doing the LinkedIn Lead Lab breakdowns. Hope they've been helpful so far. If there's someone you'd like me to break down, just drop a reply and let me know. Today, I wanted to dig into Chris Reilly's LinkedIn account... First thing I'll say is Chris is already doing an amazing job. His profile is excellent. He's posting 2x per day and using media with all his posts. Lots going well. But I did find a few things he could do to improve and in today's email...
9 months ago • 5 min read
Hey! Matthew here. This week, I spent a few hours analyzing Ali Abdaal's LinkedIn account, funnel, profile, and other social profiles. My summary: He's a genius creator. BUT.... He's leaving a lot of followers, subscribers and revenue on the table. Because his LinkedIn could use some big upgrades. Let's dive in, shall we? Profile Upgrades Let's take a closer look. Here are 10 aspects of his profile worth mentioning: 1. Banner ✅ - could potentially add a little extra credibility. Something...
10 months ago • 4 min read
Hey - Matthew here! Today's the first of many editions to the LinkedIn Lead Lab 🧪. The newsletter where every week, I spend a few hours reviewing and breaking down the LinkedIn content strategy of a successful creator. Then, I send you an in-depth email breaking it down so you can (1) copy the most effective tactics they are using and (2) implement the upgrades they're not using (so you can increase your lead flow and revenue). Today, we're going to talk about Jay Shetty. The Jay Shetty...
10 months ago • 6 min read
Welcome to the Social Selling Newsletter. It is Matthew from Tribe Digital. Before you read, be sure to sign up for my YouTube channel. Today, I'll be giving you some free resources & templates to immediately improve your LinkedIn content. Had my graphic designer whip some of these up. Let's dive in. Post of the Week I've been obsessing over how to better use media (visuals, carousels, etc.) to improve content. This is another great example. You could spend 30 seconds just reading and...
about 1 year ago • 2 min read
Welcome to the Social Selling Newsletter. It is Matthew from Tribe Digital. Before you read, be sure to sign up for my YouTube channel. Today, I'll be talking about how my first product launch went (numbers and all). Let's dive in. Post of the Week This post is (1) interesting and (2) highly actionable. After reading this, I immediately want to include more number-based headlines. Highly recommend creating content like this. If it's in an image/infographic, even better. YouTube Video of the...
about 1 year ago • 5 min read