Hey!

This week, we're taking a look at Jasmin Alić's LinkedIn account to see what we can learn.

One of the best ways to get up-to-speed with a social platform is to find people who are winning and observing what they do.

So here we go.

Highlights:

• Followers: 357,645
• # of posts (last 30 days): 13
• Post types
  • Text: 3
  • Carousel: 0
  • Image: 10
  • Video: 0
  • Giveaway: 0
• Posts with link or comment-to-get CTAs: 0

Best two posts (by likes):

This is to give you some ideas of what hooks are working.

1/ Me vs Them

2/ The mayor was there. And I was the speaker.

Insights

A few thoughts here:

• Volume: That’s 3 posts per week. Vast majority of accounts at his size are posting 5-7x per week. But goes to show you don’t have to post that many times to win - or at least to maintain. As I like to say, it’s hard to get abs, but it’s easy to keep them…and it’s the same with social content traction.
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• Types: Carousels, video, and giveaways are generally the highest-effort content. He’s doing text + image posts primarily. And still winning. Engagement on his posts is off the charts.
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• CTAs: I’m surprised he’s not using more CTAs. But he does have a “Visit my website” custom button link that shows up on every post, so he’s still driving some traffic without a doubt. Not sure what the strategy is there, because it’s likely he’d drive a lot more traffic with a few links or comment to get posts.
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• Dialogue posts: The “me vs them” post is a great example of a dialogue post. Instead of speaking in first person, you tell the story from a different perspective. There’s unlimited variations of how to do this, but they certainly can work well.

Interesting!

1. Anything new or interesting you learned from this?
2. Who would you like me to cover next?

Best,

Matthew