Every week, I spend hours studying what's working on LinkedIn. Then, I send you an in-depth email breaking it down so you can (1) copy the most effective tactics and (2) implement upgrades you're not using (so you can increase your lead flow).
A 420k follower AI Wharton professor breakdown
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Hey! This week, we're taking a look at Ethan Mollick's account. Quick highlights:
Best two posts (by likes):1/ I had Fable build another thing I always wanted, a full procedural fantasy kingdom generator with economics, trade routes, population growth, wars, lineages, disasters, geography, and occasional dragons. First, I 2/ I am, funnily enough, on this list! (I think I am the only one without an active YouTube, TikTok, or... Insights & Takeaways1/ 74 posts a month, none of it scheduled That's about 2.5 posts per day, and as far as I can tell almost none of it is planned in advance. He's not aiming for 74. That's just how often he happened to have something worth saying. Next month might be 60, the month after might be 85. Most people would need a content calendar and a VA to hit that number. He hits it because he's genuinely in the work every day and posts what he finds. He's also running a lot of the same content on X, where he has 300k+ followers. Takeaway: if you're doing the work anyway, the content is a byproduct rather than a big, hairy project. Only works if you're actually building something. 2/ 24 CTAs, and not one of them sells anything This is the most interesting part of his strategy to me. He has a newsletter. He has a book coming. He has every reason to point traffic somewhere. Instead all 24 of those CTAs send people to:
Every CTA gives more value. None of them move you down a sales path. Most people do the opposite, and I think there's an opportunity in the middle. You can point people toward your own past newsletter issues, resources, and videos, but also to other people's free resources, choosing whichever is most useful given the context of that specific post. Takeaway: your CTA doesn't have to ask for something every time. Pick the most useful destination for that post and send them there. 3/ He's your favorite guru's guru Ethan is a Wharton professor and a soon-to-be author, and that his background shows in all he does. His content isn't built for beginners trying to land their first AI automation client. It's the stuff Sam Altman, Elon, or Demis Hassabis might read. The people selling AI as a business opportunity are reading Ethan's content, then translating it for their own audiences. He shares the research as-is and doesn't simplify it for a general audience. Which means a whole layer of creators uses him as source material. Takeaway: there's a position available above the people teaching your topic, and it's usually less crowded than the beginner layer. Being the source is a different business than being the translator. 4/ The missed opportunity: he's not sending any of this to his newsletter He writes a detailed newsletter on Substack. He has hundreds of thousands of followers across two platforms and posts 74 times a month. And almost none of that traffic gets pointed at the list. Two easy fixes:
He's building an audience on rented land at enormous scale without converting a lot of it to owned (besides on his Substack directly). Takeaway: set up the custom button today. It takes four minutes and it works on every post you've ever published. And that's it. Two questions for you:
Best, Matthew |
The LinkedIn Lead Lab
Every week, I spend hours studying what's working on LinkedIn. Then, I send you an in-depth email breaking it down so you can (1) copy the most effective tactics and (2) implement upgrades you're not using (so you can increase your lead flow).
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