Hey!

This week, we're taking a look at Chris Donnelly's account.

One of the best ways to improve your content on any platform is to find the people who are winning the most and see what they're doing.

So let's get into it!

Quick highlights:

• Followers: 1,247,511
• # of posts (last 30 days): 34
• Post types
  • Text: 0
  • Carousel: 1
  • Image: 30
  • Video: 3
  • Giveaway: 3
• Posts with link or comment-to-get CTAs: 31

Best two posts (by likes):

1/ We took Searchable from 0 → $85M in 5 months.

2/ You don't need to pay to learn Claude in depth.

Insights & Takeaways

1/ Chris is one of the LinkedIn GOATs. There's no denying it. Every post does extraordinarily well. Outside of major company CEOs, he's got one of the largest and fastest-growing LinkedIn accounts, so we can learn a lot.

2/ Daily posts. Again, this is the #1 cadence I see from these big influencers. Other accounts get away with more or fewer, but this is what we see consistently.

3/ Tons of infographics. I don't necessarily think it's because of the infographics that this works. More that he has traction, and infographics do tend to be shareable. See how many people reposted the two infographics above, for example. There are plenty of people posting infographics without success, however. They magnify reach if you already have it, but don't guarantee it'll take you from 0 to 1.

4/ CTA on every post. This is something I again commonly see. LinkedIn doesn't really decrease your reach if you include links. And it often increases your reach if you have a "comment-to-get" CTA. This is how you monetize a LinkedIn account with content directly. Great if you have a lot of traffic, but if you don't, you'll likely have to play the content + warm outreach game.

5/ Incredible credibility statements. Look at the top-performing hook for the month: "We took Searchable from 0 -> $85m in 5 months." Incredible real-life outcome = high-performing post almost every time. (In case you are wondering, this is an $85m valuation, not run rate.)

6/ Hard content pivot. If you looked a year ago, his profile was different. He was pushing weekly webinars with a once per quarter LinkedIn cohort launch. Now, he's leaning hard into Searchable, his newest company. But he hasn't lost traction along the way, as a matter of fact, he's been able to leverage his personal brand to scale up the company quickly. That's the power of building a personal brand.

7/ Infographics are easy to replicate now. They still work for him, but I see them all over my feed nowadays and I'd say this format is tougher to make work. You can have any AI tool make them for you in 20 seconds.

And that's it.

Two questions for you:

1. Anything new or interesting you learned from this?
2. Who would you like me to cover next? (got a few suggestions last week, appreciate y'all!)

Best,

Matthew